Leading when change is unwelcome.

Understanding resistance and guiding people through transition.

What do you remember most about the Great Recession? For me, the first thing that comes to mind is painting. It’s impossible to worry and paint at the same time, and that’s what got me through the financial crisis.

That crisis brought huge changes along with it, and some were horrible. In other ways, it provided a reset. In my case, painting became essential, so much so that I eventually rented a studio I shared with six friends. It’s continued to be my haven from all manner of storms, including the recent ones facing the nonprofit community I serve.

Yet even havens aren’t immune from storms. Our studio building was sold, and the new lease terms were so egregious that we had to move. Change is relentless. And we generally fight and struggle against it. My group was no exception.

I understand that the travails of seven artists are trivial compared to the existential threats facing many organizations. But the less dire circumstances allow us an easier look at how we face change, and how we might better cope with it. Here are three stops on a journey that was far more painful than it should have been.


1

Others felt they could save the day.

I spoke with the landlord several times over four or five months, relaying his answers to questions and lease terms to the group. No one was happy with his responses, but three of us thought they would get different answers if they asked the same questions instead of me. That wasn’t the case. And meeting six times to discuss individual appeals was not going to change the outcome.

Behavioral scientists call this illusion of control. When outcomes feel threatening, people often overestimate their ability to influence them through persistence or personal intervention. Asking again, asking differently, or asking directly can feel like action, temporarily reducing anxiety. Leaders can help by naming what is and isn’t within control early, and by redirecting energy away from negotiation loops and toward planning for what comes next.

2

Nothing else would do.

Everyone wanted to stay. I listened to countless affirmations about how much each person “loved where we are now.” My response was the same every time: “I do too.” Loving the way things were wasn’t going to alter the fact that change was coming, or that it had a deadline.

This is loss aversion, the tendency to feel the pain of losing something more intensely than the pleasure of gaining something new. People weren’t just attached to the space; they were attached to the identity and routine it represented. When loss aversion takes hold, people argue for preservation even if it’s impossible. Leaders need to first validate what is being lost to allow people to eventually consider what might be gained.

3

Some were unwilling to consider options.

We looked at many spaces, both together and individually. The parameters were compromise-free: same neighborhood, same square footage, ground floor, no stairs, high visibility. No one would bend. In the end, we found a unicorn that fit the confines. But it wasn’t the same. Some wouldn’t even go see it, ultimately opting to have no space at all rather than make a change.

This reaction is status quo bias paired with reactance, the resistance people feel when they perceive their freedom of choice is being threatened. This isn’t stubbornness as much as self-protection. One way to ease this response is to reframe the choice. Progress is only possible when people feel they are choosing, not conceding.


Three out of the seven, including me, moved to a new space just before Thanksgiving. At the time, I was just thankful it was over. The new space is closer to my house. Parking is easier. It’s less expensive. Occasionally, the change we resist leads to something better. Of course, it’s easier to see this in hindsight.

Change reveals how we process uncertainty, loss and possibility. This isn’t new to nonprofit leaders. You’ve navigated shifts in strategy, evolving missions and funding pressures. But forced evolution is especially intense right now. Perhaps by thinking about what’s happening beneath the surface, we can better lead in pivot moments.

Dr. Karl Pillemer, a gerontologist at Cornell University, studied people over 80, asking them what advice they would give to their younger selves. The top answer was to worry less. Respondents cited that half of the things you worry about won’t happen, and those that do aren’t within your control. I have paintings on my walls at work and at home painted during the Great Recession. Moving forward, I’m going to see them as a reminder to worry less.

Looking ahead,

Kevin


Kevin Smith, Principal
 

Kevin Smith is co-founder and lead strategist of the social impact communications firm For Goodness Sakes. Working on behalf of nonprofits, foundations and government agencies, the firm helps people adopt life-changing behavior shifts using the principles of behavioral science.


 
 
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