conversations from the corner of communications & behavioral science
The Science of Good is an interview series aimed at helping cause leaders from non-profits, government agencies, and foundations. We talk with those who disrupt the status quo and achieve measurable change against our toughest societal problems. Sometimes it's a swap meet for comms strategies and behavioral science principles. Other times, staying inspired is all that matters. And, every once in a while, a venting session breaks out among those who can truly understand. Regardless, building community and learning from one another is always the goal.
Episode 11: Mark Horvath
In this episode, Mark Horvath, founder of Invisible People, shares how a successful career in television, then eight years of homelessness led him to become one of the most impactful content creators in the nonprofit space. As we discuss the importance of authenticity in social-cause storytelling, the conversation delves into the nuances of content creation for nonprofits, corporate partnerships, and the challenges and opportunities in driving change through new media.
Episode 10: Scott Myers
In this episode, we sit down with John MacPhee, CEO of The Jed Foundation (JED), a national nonprofit dedicated to preventing suicide among teens and young adults. Under his leadership, JED has grown into a $25 million organization with more than 100 staff members. Here he discusses slaying the fundraising dragon, staying focused on core competencies, celebrity ambassadorship, and the benefit of logic models built around the specific behaviors your organization seeks to change.
Episode 9: John MacPhee
In this episode, we sit down with John MacPhee, CEO of The Jed Foundation (JED), a national nonprofit dedicated to preventing suicide among teens and young adults. Under his leadership, JED has grown into a $25 million organization with more than 100 staff members. Here he discusses slaying the fundraising dragon, staying focused on core competencies, celebrity ambassadorship, and the benefit of logic models built around the specific behaviors your organization seeks to change.
Episode 8: Kevin Doyle
Kevin Doyle is the president and CEO of Hazelden Betty Ford Graduate School. In his 35-year career, Kevin has been a licensed professional counselor, clinical supervisor, professor and nonprofit executive. But substance use disorders and mental health have been at the center of his efforts in each role. Here he discusses mentoring the next generation of helpers and what it's like to do so from behind such a famous name in the recovery movement.
Episode 7: Maritza Wong
In this episode, we sit down with Maritza Wong. She leads the Texas chapter of Moms Demand Action, the country's 10-million-member organization dedicated to gun reform. Maritza's role is coordinating Texas' efforts and messaging with national objectives, and she focuses on leveraging the organization's common-sense approach to achieve inspiring results in a deep-red state.
Episode 6: Akiera Gilbert
In this episode, we sit down with Akiera Gilbert, the chief executive officer for Project Heal. Here, she explains the need to broaden society's understanding of who eating disorders affect and the myriad ways her organization advocates for comprehensive recovery.
Episode 5: Gelasia Croom
In this episode, we sit down with Gelasia Croom, the chief communications officer for Prevent Child Abuse America. Creating novel visibility for the group's programming, fundraising and advocacy work, Gelasia is helping the organization cement its position as a research-driven change agent. Here, she talks to Kevin and Roshanda about covering new ground as part of the nation's oldest (and largest) child abuse prevention agency.
Episode 4: Candace Lightner
In this episode, we sit down with Candace Lightner. Candace founded Mothers Against Drunk Driving in 1980 after her 13-year-old daughter was killed by a repeat DUI offender. Often called "the mother of movements," Candace rallied public support and succeeded in changing the federal drinking age to 21 on her way to revolutionizing what grassroots activism can achieve. Here, she talks with Roshanda and Kevin about all she's learned in more than forty years as a change maker, most recently at the helm of her current organization, We Save Lives.
Episode 3: Bonnie Kapp
In this episode, we sit down with Bonnie Kapp. President of New Morning, Bonnie oversees the largest state-based contraceptive access initiative in the country. The No Drama program is credited with a 44% drop in unplanned pregnancies from 2017 to 2020. Here, she talks with Roshanda and Kevin about the comprehensiveness required for this kind of impact and how research, program design, and adaptive leadership can benefit causes of all stripes.
Episode 2: Nicole Taylor
As Executive Director, Nicole leads a dedicated team of change makers at Congregations For Kids, an advocacy organization working to support the foster care system. Here, she talks with Roshanda and Kevin about the biggest challenges, opportunities and misconceptions facing cause leaders in her orbit.