Our Story

Foundations

For Goodness Sakes’ expertise in social impact marketing began in the 1990s, when our founding company developed CreateAthon®, a 24-hour pro bono marketing marathon. Since that time, we’ve built CreateAthon® into a national nonprofit that’s delivered more than $25M in pro bono services in the US and abroad.

Enter FGS

Doing good felt…great. We got hooked. Causes and social enterprise began to dominate our everyday client roster and For Goodness Sakes was born. It’s a team with more than 25 years of social impact experience, now fully focused on helping nonprofits, foundations, associations, government agencies and healthcare systems benefit the public good. We apply the principles of behavioral science to our work on consumer-facing initiatives, and we apply collective impact processes to programs that are stakeholder driven.

Having served as marketing and communications counsel for more than three hundred cause clients, we’ve gained a close understanding of the interrelatedness of social issues and how they impact the wellbeing of people and communities.

Our Story