ETV | PUBLIC BROADCASTING
No place like home.
When South Carolina’s PBS affiliate came knocking, we were thrilled to answer the call. Our charge: a comprehensive rebranding to align the network’s look and voice with its longstanding reputation as an unparalleled curator of this state’s narrative and cultural treasures. Translation: ETV is more than a conduit to Downton Abbey. It is the prism through which SC natives and visitors can see all the state’s radiant dimensions.
There’s no place like ETV.
Here, where the explorer of the new
discovers the historian of the forgotten,
Where revitalization meets reconstruction
and Main Street traverses dirt roads,
Where torchbearers light the way
for a journey of the imagination,
And quiet warriors fight
to deliver content to the truly curious —
This is where South Carolina greets the
world and envisions its backyard anew.
Open your eyes to this place.
Invoke its countless wonders.
Channel home.
Once the new identity was established, we sought unexpected ways to feature it in brand and program extensions.
