CENTRAL CAROLINA COMMUNITY FOUNDATION | COMMUNITY IMPACT

Central Carolina Community Foundation has served 11 counties since 1984, but much of its work happens quietly through fundholders, nonprofit partnerships, civic relationships and investments in community-led solutions. To support future growth, the foundation needed greater alignment around its priorities and a clearer way to communicate the breadth of its influence.

Making a behind-the-scenes force more visible.

We began by facilitating and developing a strategic plan. Then we created an integrated marketing plan to educate current fundholders, prospective individual and corporate donors, and civic leaders about the foundation’s role in community development and the full extent of its impact. That work led to a new brand strategy centered on revealing the foundation’s many behind-the-scenes touchpoints and making its contributions more obvious, relevant and understood.

Brand identity played a key role in the Foundation’s brand evolution. We brought a modern sensibility to the Foundation’s visual vernacular, anchored by a new logo that expresses the reach and impact of the organization. We developed a comprehensive brand identity guide featuring a complete portfolio of logos for initiatives and programs, along with design and writing guidelines for the brand.