Michael connects the truths that emerge from behavioral science research with messaging and visual strategies that speak to the realities of the consumer’s heart and life. He crafts the core communications concept for each behavioral change initiative and directs the firm’s writers/content strategists, art directors and other specialists in the development and implementation of creative deliverables. Michael’s work is well heralded, having earned many creative awards for public service communications on the local, regional and national levels, as well as being featured in Lurzer’s Int’l ARCHIVE, Print, HOW, Campaign Brief and BEST ADS ON TV.