Leadership

Kevin Smith

Founder & Strategy Director

Kevin is the firm’s leading expert at harnessing behavioral science for social impact. He has directed research-driven communications programs that benefit the public good for hundreds of nonprofits, foundations and government agencies throughout an agency career that included stops on Madison Avenue. Today, Kevin helps clients apply the principles of behavioral science as a strategic clarifier in developing communications that compel people to adopt life-changing behaviors. To that end, he has recently directed communications for the largest statewide contraceptive access initiative in the US, resulting in a 58% reduction in the number of unintended pregnancies.