Leadership

Kevin Smith

Principal

Kevin is the firm’s leading expert at harnessing behavioral science for social impact. He has directed research-driven communications programs that benefit the public good for hundreds of nonprofits, foundations and government agencies throughout an agency career that included stops on Madison Avenue. Today, Kevin helps clients apply the principles of behavioral science as a strategic clarifier in developing communications that compel people to adopt life-changing behaviors. To that end, he has recently directed the largest statewide contraceptive access initiative in the US, resulting in a 44% reduction in the number of unwanted pregnancies.

 

In Another Life

  • Riggs Partners
    Partner & Strategy Director
  • Shepardson Stern & Kaminsky
    Vice President
  • J. Walter Thompson
    Senior Account Executive

Kevin’s Extracurriculars

  • Central Carolina Community Foundation
    Trustee
  • Able South Carolina
    Board Member
  • Riley Institute for Diversity Leadership
    Riley Fellow
  • Friends of Epworth Children’s Home
    Past Board Member

Michael Powelson

Creative Director

Michael connects the truths that emerge from behavioral science with messaging and visual strategies that speak to the realities of the consumer’s heart and life. A master of nuance, he serves on the lead strategy team and directs the work of the firm’s writers/content strategists, art directors and other specialists in the development and implementation of creative deliverables. Michael’s work is well heralded, having earned many creative awards for public service communications on the local, regional and national levels, as well as being featured in publications such as Lurzer’s Int’l ARCHIVE, Print, HOW, Campaign Brief and BEST ADS ON TV.

 

In Another Life

  • Riggs Partners
    Creative Director
  • Mad Monkey
    Writer/Creative Director

Michael's Extracurriculars

  • South Carolina Medical Disciplinary Commission
    Commissioner
  • Trout Unlimited, Saluda River Chapter
    Board Member
  • The River Alliance
    Board Member

Roshanda Pratt

Communications Director

Roshanda specializes in unearthing the factors behind human behaviors and articulating stories that move people to action. It’s an expertise borne from her background as a journalist and researcher and honed through many years as a communications and public relations specialist. An established online influencer and accomplished instructor in building brand visibility, Roshanda works with other specialists in the firm to develop and implement consumer awareness and education content across all platforms, from video production and social media to traditional earned media and community relations.



 

In Another Life

  • The REP Network
    Founder
  • WLTX-TV
    Executive Morning Show & Digital Producer
  • NP Strategy
    Communications Advisor

Roshanda’s Extracurriculars

  • LinkedIn
    Certified Learning Instructor
  • Richland County Public Library
    Entrepreneur-in-Residence
  • Sowing Seeds into the Midlands
    Board Member
  • African American Philanthropy Committee
    Board Member