Our Approach
Unearth insight. Incite action.
We study the behavioral economics of an issue. Then leverage them in messaging that triggers specific action. The method is proven and highly methodical. Here’s how it works.
Leverage
Behavioral Science
Apply
Present Casting
Spark
Audience Action
1
We identify the science behind the decisions people make.
This involves comprehensive research efforts that can range from a scouring of secondary sources to custom designed focus groups, ethnographies and quantitative studies. Specific biases and heuristics are pinpointed that impact the outcomes clients want to improve.
2
We use that science to reframe downstream consequences and make them relevant RIGHT NOW.
This involves comprehensive research efforts that can range from a scouring of secondary sources to custom designed focus groups, ethnographies and quantitative studies. Specific biases and heuristics are pinpointed that impact the outcomes clients want to improve.
3
We build a narrative framework (and sense of urgency) that sparks the first action toward change.
This first action isn’t meant to change the world. It is, by design a small, relatively easy win that boosts motivation in the audience and creates distance from past failures. The goal is to create a Fresh Start Effect which makes a person more likely to keep going. From there we layer messaging strategies to reinforce long-term behavioral change and norm shifting.